In Nigeria’s saturated media space, visibility is more than luck—it’s a strategy. Brands that lead markets are not just building products or services. They’re building trust, influence, and consistent visibility. This is exactly where public relations (PR) and strategic marketing intersect.
At Laerryblue Media, we specialize in helping brands rise above the noise—not by shouting louder, but by showing up smarter. From Lagos to London, our clients use press releases, thought leadership, platform collaborations, and media storytelling to take control of their narrative and become impossible to ignore.
This guide walks you through how we do it.
Public Relations Is the Visibility Engine Marketing Can’t Work Without
Marketing drives awareness. But PR is what gets people to believe. You can run the most creative ad campaign, but if no third-party platform or journalist has ever featured you, it often falls flat in the eyes of the public.
This is why at Laerryblue Media, every marketing strategy we create includes a layered PR component:
- Press announcements for timely brand updates
- Thought leadership pieces for authority
- Features on trusted platforms like Talented Women Network, Empire Magazine Africa, and Crest Africa for credibility
- Distribution and media relationship outreach for volume and traction
PR and marketing should never exist in silos. When done right, they amplify each other’s impact.
Story First: The Foundation of Every Visibility Plan
What truly gets brands noticed isn’t big budgets—it’s big stories.
Before any release, campaign, or pitch, we ask one essential question: Why should Nigerians care?
Your brand must have an angle grounded in local relevance or a broader cultural moment. Whether it’s:
- A startup empowering traders in Epe,
- A woman-led initiative closing the education gap, or
- A Lagos-based fashion brand exporting to Paris,
there’s always a meaningful way to position your message.
Talented Women Network loves stories of women breaking ceilings.
Empire Magazine Africa wants to know what makes your journey luxurious, powerful, or prestige-worthy.
Crest Africa is about innovation, vision, and leading the continent forward.
Knowing what to pitch—and to whom—is half the battle.
Structuring the Release: The Laerryblue Media Format
Even great stories can be ignored if poorly presented. Here’s how we structure press releases for maximum editor pickup:
- Headline: Short, specific, and includes Nigerian context
- Subheadline: Expands the value of the headline
- First paragraph: Answers who, what, when, where, and why—in under 50 words
- Middle: Includes local data, insightful quotes, impact statistics
- Multimedia: Branded photos, visuals, or video clips
- Closing: Boilerplate with links to your website and a credible media contact
This format works because it blends journalism with storytelling. We don’t just tell stories—we make them media-friendly.
Credibility Checks: Build It Before You Need It
Nigerian journalists are savvy. Before publishing anything, they verify. That means your LinkedIn profile and other platforms of authority e.t.c must be accurate and aligned.
We help clients:
- Optimize their websites with structured data for SEO and search credibility
- Ensure consistency across all brand channels
Recognition from Crest Africa, Empire Magazine Africa, or Talented Women Network also serves as third-party validation. These platforms are trusted by journalists and audiences alike, making your story more believable and newsworthy.
Distribution Meets Personalization
A well-crafted press release still needs to be seen. That’s why we use:
- Distribution platforms like Pressdia to reach national media outlets
- Curated media lists to match stories to the right editors
- Follow-up pitches personalized for editors at outlets like Vanguard, Techpoint, and Pulse
We don’t rely on email blasts. We build relationships. When editors trust your brand and your content, they listen.
Platform Collaborations That Matter
Visibility doesn’t end with media coverage. It multiplies through collaborative amplification.
We help our clients secure:
- Interviews and profiles with Talented Women Network
- Prestige storytelling on Empire Magazine Africa
- Innovation features or recognitions from Crest Africa
These platforms expand your reach into new, valuable audiences. And they offer lasting digital proof of your brand’s reputation.
Turning Visibility into Marketing Assets
Once you’re featured, don’t stop there.
We repurpose every press hit into:
- Instagram and LinkedIn carousels
- Email newsletter content
- Website testimonials and press sections
- Video reactions or explainers for reels
- Slide quotes in investor decks
This is how marketing and PR create compounding results—not just temporary spikes.
Measure and Refine
At Laerryblue, we track:
- Coverage volume and placement authority
- Social engagement and repost rates
- Website visits and conversions from PR campaigns
These numbers help us improve your next campaign—and give you tangible ROI on visibility.
Visibility Is a Strategy, Not a Fluke
Your story is valuable. But without structure, strategy, and support—it may never be seen.
If you’re ready to build brand visibility that drives trust, partnerships, and influence, Laerryblue Media is ready to help.
Reach out at hello@laerryblue.com