In today’s media ecosystem, people do not just read stories. They see them. They scroll, pause, and decide in seconds whether a story is worth their time, and that decision is often driven by visuals. At Laerryblue Media, we believe that high-quality PR is not just written. It is designed. That’s why every campaign we deliver includes a visual-first strategy that transforms stories into striking, media-ready content across top platforms like Crest Africa, Talented Women Network, and Empire Magazine Africa.
This blog explores how we use multimedia assets to enhance credibility, capture attention, and make our clients stand out in a saturated digital space.
ALSO READ: Influencer Marketing x PR: Blending Buzz and Credibility in Nigerian Campaigns
Why Visuals Matter in Public Relations
Visual storytelling increases retention, improves shareability, and boosts media pickup rates. More importantly, it positions your brand as polished, professional, and prepared for public scrutiny.
Whether you’re appearing on Empire Magazine Africa for a lifestyle feature, on Talented Women Network for a leadership spotlight, or being honored by Crest Africa for your impact, the first thing the audience sees is not your quote. It’s your image.
That image should say: credible, compelling, and current.
Our Visual-First Framework at Laerryblue
We do not treat visuals as decoration. We build them into the foundation of every campaign. Our process includes:
- Brand Visual Assessment
Before we begin, we assess your current brand assets. Do you have a professional headshot? A logo that works at different scales? Color palettes that reflect your tone? - Media Asset Development
We produce or upgrade assets such as:
- Press-ready headshots
- Logo refreshes and iconography
- Custom quote cards and testimonial graphics
- Branded story templates for Instagram, LinkedIn, and carousels
- Press-ready headshots
- Platform-Specific Formatting
Each media platform has its visual language. We tailor assets to fit the tone of each:
- Crest Africa prefers bold leadership-focused visuals
- Talented Women Network values expressive, personal, and empowering design
- Empire Magazine Africa leans toward elegant, high-gloss editorial aesthetics
- Crest Africa prefers bold leadership-focused visuals
This ensures that when we pitch your story, it already looks like it belongs there.
Tools We Use for Visual PR
Our creative team relies on a blend of design tools and brand strategy frameworks to deliver fast, consistent, high-quality visuals.
- Canva Pro: Ideal for rapid development of quote graphics, carousels, and media kits
- Figma: Used for collaborative design of more technical or large-scale brand assets
- Photoshop & Lightroom: For headshot retouching, light correction, and batch edits
All assets are formatted for web and print, and optimized for mobile-first sharing, especially when used in promotional content by Talented Women Network or on the social pages of Crest Africa.
The Role of Visuals in Press Distribution
We integrate visuals directly into our PR workflow using Pressdia, our distribution partner. Pressdia allows for:
- Embedded images within press releases
- Dedicated press kit download links
- Thumbnails that enhance media pickup by journalists
When your quote card or branded photo accompanies the release, it dramatically increases the likelihood of being published, particularly on visually-driven platforms like Empire Magazine Africa.
Designing for Emotion and Trust
Beyond aesthetics, we design for impact. Every visual asset is evaluated for:
- Emotional tone: Does this image evoke confidence, energy, or empathy?
- Brand alignment: Do the colors, fonts, and framing align with your industry and tone?
- Media friendliness: Can this graphic or image stand alone as a social post or be used as a header for a story?
When visuals match the narrative, the message hits harder. And when they resonate emotionally, they travel faster.
Case Example: Visual Strategy That Opened Doors
A female fintech founder came to us with a strong product but no visual brand presence. She had written articles before, but they were rarely picked up. We stepped in and:
- Produced a bold new headshot series
- Designed branded quote cards with her insights
- Created a media kit that was both stylish and functional
We pitched her story with these assets to Crest Africa and Talented Women Network. Within two weeks, both platforms published her story, and Empire Magazine Africa followed with a full executive feature.
That visual presence gave her the authority her words alone could not.
Why It Matters in Africa’s Media Landscape
Across Nigeria and the broader African continent, digital storytelling is growing, but attention is shrinking. Visual-first PR bridges that gap. It ensures your story is not only read, but remembered.
This matters even more for female professionals, tech founders, consultants, and creatives who are building brands in fast-paced environments. Platforms like Talented Women Network and Empire Magazine Africa are selective about how their content looks. A compelling visual pitch can mean the difference between being featured or being ignored.
Our Promise at Laerryblue Media
When you partner with us, you get more than content. You get content that looks the part. That matches the platform. And that earns respect.
We collaborate directly with design-conscious platforms like Crest Africa, Talented Women Network, and Empire Magazine Africa to ensure your visuals not only meet their standards — they set new ones.
Ready to Be Seen the Right Way?
If your brand visuals are not elevating your message, they are limiting it. Let us help you turn every image, card, and asset into a media tool.
Visit laerryblue.com or email hello@laerryblue.com to begin your visual-first PR campaign today.