Starting up in Nigeria is no small feat. From funding challenges to intense competition, visibility is one of the biggest hurdles early-stage companies face. You might have a game-changing solution, but without strategic exposure, your startup risks becoming just another name in the noise. That’s where Laerryblue Media comes in, helping Nigerian startups launch boldly and build public trust from day one through high-impact PR strategies.
This blog breaks down how Laerryblue Media helps Nigerian startups shape perception, secure media attention, and build early credibility that attracts investors, partners, and customers.
Why PR Is a Startup’s Secret Weapon
Startups need traction. PR delivers visibility, builds legitimacy, and helps founders control the narrative. In Nigeria’s competitive space, being first to market is no longer enough. Being first in mind matters more.
Here’s what strategic PR does for startups:
- Validates your idea in the public domain
- Gets you featured on trusted platforms like Guardian, Techpoint, and Yahoo
- Creates a paper trail of credibility for partners and investors
- Differentiates your brand story from others in the same niche
At Laerryblue Media, we don’t just help you announce. We help you become unforgettable.
The Laerryblue Media Startup Launch Framework
We guide startup clients through a proven five-phase launch model:
1. Discovery & Positioning
We begin by helping you define your brand voice, value proposition, and founder story. We ask:
- Why did you start this business?
- What change are you creating?
- What problem are you solving in Nigeria or Africa?
2. Narrative & Asset Development
Once your story is clear, we build your launch kit:
- Optimized press release
- Executive bio
- Visual branding assets (logos, headshots, product images)
- One-pager for media and investor outreach
3. Press Strategy & Distribution
We use Pressdia to distribute your launch to over 20,000 local and international outlets. This includes placements on:
- Techpoint
- Vanguard
- BusinessDay
- Nairametrics
- Yahoo News
We also coordinate with partners like Empire Magazine Africa, Talented Women Network, and Crest Africa to feature your startup in platforms that matter.
4. Social Amplification
We repurpose your launch story into:
- LinkedIn carousels
- Instagram reels
- Visual quotes and milestones
- Short teaser videos with founder soundbites
Influencers, especially those recognized by our partner platforms, help amplify your message through credible channels.
5. Engagement & Momentum Building
We track engagement across media platforms and social media. Based on results, we deploy:
- Follow-up press updates
- Podcast or interview bookings
- Speaking engagements
- Blog and newsletter content to deepen the story
Case Study: From Beta Launch to National Spotlight
A Nigerian fintech startup approached us while in beta. Their MVP was ready, but they lacked visibility. We applied our launch strategy:
- Defined their founder’s backstory as a young innovator solving financial access
- Released a press announcement through Pressdia
- Secured features on Techpoint, Yahoo, and Crest Africa
- Coordinated a guest feature with Empire Magazine Africa
- Created reels with a TWN-recognized influencer
The result?
- 22 media pickups within the first 7 days
- 160% website traffic increase
- Direct outreach from a local VC
- Shortlisted for a top 10 African Startup list within two months
What Startups Often Get Wrong
Startups are exciting, but most founders make avoidable PR mistakes:
- Launching without a strategy
- Sending generic press releases
- Ignoring platforms outside traditional tech media
- Not repackaging news for social media
- Not following up after launch day
At Laerryblue Media, we make sure your first impression is your best impression.
Why Our Approach Works
We treat your startup launch like a political campaign, planned, timed, and targeted. We don’t rely on luck or virality. We use:
- Tailored messaging
- Strategic platform placement
- SEO optimization
- Journalist relationship mapping
- Full ecosystem amplification
You get more than attention. You get traction.
Visibility Partners That Matter
Our startup PR clients benefit from features and visibility through:
- Crest Africa for tech-for-good and economic impact
- Empire Magazine Africa for lifestyle-forward business features
- Talented Women Network for gender-focused startup narratives and female founder elevation
These platforms bring reach and reputational value in equal measure.
Services That Power Your Launch
Laerryblue Media offers a full suite of launch services:
- Press release creation and distribution
- Media training for founders
- Founder LinkedIn optimization
- Investor deck storytelling support
- Crisis readiness plans (just in case)
- Content calendars for post-launch media
- Influencer sourcing and integration
You can explore them all at laerryblue.com.
Don’t Launch Quietly
Startups that stay quiet don’t survive. If you’ve built something incredible, let the world know, strategically, professionally, and powerfully.
At Laerryblue Media, we don’t just give startups a megaphone. We give them a map. Let’s make your launch unforgettable. Email hello@laerryblue.com or visit laerryblue.com to start your visibility journey.