In Public Relations, visibility is the goal, but relevance and credibility are the currency. Nigerian brands often ask the same question: How do we get featured in national media outlets like Vanguard, Guardian, or BusinessDay without a celebrity budget or sensational news?At Laerryblue Media, we deliver answers by creating and executing PR strategies that align with media values, audience interest, and business goals. We don’t wait for headlines to happen. We shape them through intentional storytelling, strong editorial relationships, and platform partnerships that extend influence.In this case study, we unpack how Laerryblue Media helped a Nigerian technology company break through the noise and secure meaningful media coverage across top-tier outlets, without relying on hype. We also highlight the systems, processes, and tools used to achieve results that not only gained attention but built long-term credibility.
The Client: A Growth-Stage Tech Company with a National Vision
The client was a mid-sized technology firm based in Lagos, focused on digital payments and financial inclusion. Though widely respected by customers and partners, the company had limited public recognition. It was preparing to launch a new mobile platform and needed strong media support to establish nationwide visibility.
Goals included:
- Getting featured in national newspapers and business media
- Building the CEO’s thought leadership profile
- Driving investor and partner attention
- Building SEO credibility through media backlinks
Laerryblue Media was brought in to develop and execute a full PR strategy.
Step 1: Message Clarity and Strategic Positioning
Before any outreach, we began with messaging alignment. That meant:
- Refining the company’s mission and product value into a one-sentence media pitch
- Highlighting the social impact angle: how the platform would help unbanked Nigerians access savings tools
- Positioning the CEO as a visionary voice in digital transformation, not just a product founder
We developed a full media kit, including:Company fact sheet and brand summary
High-resolution product and team images
Verified executive bio and quotes
Contact details and link to laerryblue.com/media-kit
This groundwork ensured the story had structure, depth, and clarity.
Step 2: High-Impact Press Release and Narrative Crafting
We then crafted a press release announcing the launch, titled:
“XYZ Launches Mobile App to Help 5 Million Nigerians Save Digitally by 2026”
The headline offered a strong number, a clear benefit, and a national relevance hook.
The body included:
- A quick summary of the product and its purpose
- Quotes from the CEO highlighting the mission
- Insights into digital finance trends in Nigeria
- A call to action for downloads and investor inquiries
We ensured the tone was journalistic, not promotional. Editors responded positively.
Step 3: Distribution and Direct Outreach
Once the release was ready, we activated a two-track distribution strategy:
A. Wide Distribution via Pressdia
Using Pressdia, we distributed the release to over 20,000 verified outlets across Nigeria and the broader continent, prioritizing tech, business, and lifestyle categories.
Coverage appeared in:
- Vanguard Nigeria
- Guardian Business
- TechPoint Africa
- Yahoo News syndicated platforms
B. Personalized Journalist Outreach
Laerryblue Media’s editorial team reached out to:
- Senior tech reporters at BusinessDay
- Business and policy editors at Guardian Nigeria
- Writers covering financial inclusion for niche blogs
Each email was customized with previous article references, exclusive quotes, and context on why the story mattered now.
The result was not just visibility, it was engagement.
Step 4: Platform Partnership Integration
To elevate the story beyond news pickup, we cross-promoted through:
- Crest Africa: Featuring the launch as a breakthrough innovation in inclusive fintech
- Empire Magazine Africa: A lifestyle feature on the CEO’s leadership journey
- Talented Women Network: Spotlighting the company’s women-led customer care team and digital literacy workshops
This broadened the story’s appeal across business, lifestyle, and impact audiences.
Step 5: Social Media and Amplification
We turned the coverage into momentum by:
- Creating quote graphics and carousel posts for LinkedIn and Instagram
- Promoting the launch video with hashtags and mentions of media pickups
- Tagging journalists and media houses who featured the story
- Hosting a Twitter Space on financial literacy featuring the CEO and guest experts
The result was a four-week media cycle instead of a one-day buzz.
Measurable Results
Within 30 days of the campaign:
- 16 media pickups were recorded across national and niche platforms
- 3 inbound investor inquiries were initiated
- 1 speaking invite came from a regional fintech conference
- Website traffic jumped 120%, with 37% attributed to media referral links
- CEO’s LinkedIn profile gained 1,000+ new followers and 2 speaking invites
Beyond numbers, the brand was now seen, and respected, by people who mattered.
Lessons from the Campaign
This case illustrates three key principles:
- Media coverage is earned through relevance and narrative precision—not noise
- Platform partnerships like those with Crest Africa and Empire Magazine Africa add depth and prestige
- Consistency across channels (release, visuals, follow-ups) builds authority
At Laerryblue Media, this is not the exception. It’s our standard.
Your Media Moment Is a Strategy Away
Every Nigerian brand has a story worth telling. But only the ones that prepare, position, and pitch strategically earn the coverage they deserve.
Laerryblue Media specializes in results-driven PR campaigns that build visibility, create credibility, and deliver business outcomes. We don’t rely on luck. We rely on proven systems, editorial relationships, and storytelling that connects.
Want your brand in the headlines?
Start your media journey today with Laerryblue Media at www.laerryblue.com or email hello@laerryblue.com for a tailored consultation.