Virtual events have challenged the way media attendance at events works. Despite all this, there has been a wave of positive responses to virtual events, with some even predicting they are here to stay. Since the pandemic hit 12 months ago, there has been extensive expansion and growth within the world of virtual events. According…

Are you interested in working with influencers, but you’re on a budget? Perhaps you’ve thought of sending influencers free product in hopes they’ll post, but influencers are getting bombarded by pitches daily and are typically looking for more substantial partnerships. You also know that sending free product to an influencer that you don’t have a…

Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take. Many business leaders think that if they post something about their product on Facebook, Instagram, and Twitter, every single day, eventually they’ll gain traction. Like my students, that becomes the core and extent of…